Knowing where every tyre needs to go. From manually checking on customers, to a sophisticated sales pipeline.
A sales board that finds the customers who need new tyres and shows exactly who called whom, and what came of it.
The client
Citydäck is among the larger tyre retailers in the Öresund region and has been part of the Bilia group since 2021. Customers' tyres are stored in its tyre hotel, and the measured tread depths and customer records live in its business system.
The problem
Their system knew which customers had worn tyres. The sales team worked manually and made calls, with no full picture of who had called whom or what happened next. Customers were called twice or not at all, and nobody could easily see which calls led to an order. It was a hassle every time.
What we built
A sales tool that works directly with their system. About five to six salespeople use it every day.
- A list that builds itself. The tool pulls customers who need new tyres from their business system, based on tread depth and wear. It runs before the season and whenever staff want.
- A board for the sales process. Each customer is a card that moves through the sales steps. Every card has an owner, so each salesperson sees their own customers.
- Notes and history on every customer. Anyone can see who called and what was said, so nothing depends on memory.
- Orders and bookings that follow their system. The board shows the real status from the business system, so it never tells a different story.
- A dashboard for the whole team. It shows what was done, and how many orders came from it.
- A board that updates itself. The tool automatically and periodically checks the status of the customers and their orders.
The result
The tool has been live since September. Since then, hundreds of orders have gone through it, accounting for nearly SEK 3 million in revenue. The team now sees what happened in every sales call, instead of working manually.
How it started
We began by moving Citydäck's website to a new, safer setup. Once that was done, the sales tool came as a separate assignment.
Built with: a web app connected to their business system's API.
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